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Thursday, April 27, 2006 

WSJ: Microsoft to Acquire Massive Inc.

Doubters of the in-game advertising market, take note. Microsoft is set to acquire Massive Inc. in a deal worth upwards of $400 million, according to The Wall Street Journal. With Massive now in Microsoft's court, will Sony pick up one of Massive's competitors? It wouldn't surprise us...
GameDaily BIZ

this is the most amazing transformation in media buys! So soon we will be building banners for EQ billboards.

Very nice site!
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