EA To Get Exclusive NFL Player Rights?
The Sport Business Journal (a trade mag covering the athletic entertainment business), says EA is close to a billion-dollar deal. Sega's ESPN games claim the story is false.
According to TSBJ, Electronic Arts is in negotiations with the NFL Players Association to get exclusive rights to NFL players for the next four years, with EA ready to pay some $250 million a year for these rights. With sport title publishers already struggling against Madden as it is, this deal would end all player look-alike titles from hitting the shelves. (via Shacknews)
I have a small issue with EA Sports; their titles are not the best on the shelves, but the marketing behind them is so powerful, you would never know it. Casual gamers make the large marketshare of these titles. This gamer does not take the time core gamers do to find the hidden gems in the marketplace. This is why Sega Sports became ESPN I assume. Instant branding. But thinking long term for the Sega brand, it seems to me like a strategy foul. Now with the Sega/Sammy deal, and the potential EA lockout, it is left to be seen where ESPN video games lands.
According to TSBJ, Electronic Arts is in negotiations with the NFL Players Association to get exclusive rights to NFL players for the next four years, with EA ready to pay some $250 million a year for these rights. With sport title publishers already struggling against Madden as it is, this deal would end all player look-alike titles from hitting the shelves. (via Shacknews)
I have a small issue with EA Sports; their titles are not the best on the shelves, but the marketing behind them is so powerful, you would never know it. Casual gamers make the large marketshare of these titles. This gamer does not take the time core gamers do to find the hidden gems in the marketplace. This is why Sega Sports became ESPN I assume. Instant branding. But thinking long term for the Sega brand, it seems to me like a strategy foul. Now with the Sega/Sammy deal, and the potential EA lockout, it is left to be seen where ESPN video games lands.

Terrible decision by the NFL, the horrible thing is that ESPN NFL 2k5 is hands sown a better game, it represents the NFL better by putting out a better quality product. ESPN fans cannot do anything because we are few and even if we all boycotted all EA's games they would easily survive. Ill tell you one thing MADDEN 06 wont get a dime from me. Like they give a sh*&t. If you love SEGAS NFL Title sign the petition. http://www.petitiononline.com/nfleacon/petition.html
Whats next for EA NBA and NHL as well obviously ESPN must corner 1 of these markets asap to have any chance of staying afloat.
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ceceredean |
12:38 AM, December 15, 2004
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Anonymous |
2:17 AM, July 13, 2006
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11:26 PM, December 25, 2006
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